Nice-Pak International opts for Mere PR for brands push
Wipes manufacturer Nice-Pak International has appointed Mere PR for a national trade and consumer media relations campaign for its Halo and Sani+Hands brands.
For Halo, the Cheshire agency will look to generate coverage in a range of consumer media by "exploiting sampling opportunities" to reach the product's female target audience.
A separate specific campaign is planned to raise awareness of Sani+Hands as an effective way to remove dirt, clean hands and kill 99.9 per cent of all bacteria and germs.
The agency has also been tasked with raising the profile of bespoke personal tailoring service, Berkley Bowen. It will target audiences in Manchester, Cheshire, Liverpool and Merseyside and support the brand as it expands across the UK.
Victoria Maltby, director at Mere PR, said: “To win two out of two competitive pitches is a great result for the team and a strong start to the year. We’re delighted.”