Lansinoh promotes new breastfeeding product with Principles
Lansinoh will promote its new Double-Electric breast pump with an advertising campaign created by Principles Agency.
The consumer press campaign is intended to appeal to busy mums on the go as the new product claims to express milk in half the time.
Helen North, account director at Leeds-based Principles Agency, said: “The creative demonstrates empathy for the busy lives that breastfeeding mums lead."
The campaign will target ABC1 pregnant women and breastfeeding mothers through women's lifestyle publications.