The V&A Museum of Childhood recently commissioned Graphic Clinic, working in a team with Wells Mackereth Architects, to design its 2010 exhibition on child seating through the ages entitled “Sit down: Seating for kids”.
Graphic Clinic in London (formerly called North&East) was founded by ex-Navyblue creative Brian Copeland.
"The brief was clear in it’s requirements to make the exhibition engaging to visitors of all ages, from babies to grandparents," said Copeland. "The solution was to deliver a dual layered graphical approach, with hand written text aimed at a younger audience and in depth text panels for adults."
A use of bold colour defines the three curated ‘zones’ in the exhibition and leads visitors from a fairy tale log cabin to a time line taking them through the ages, materials, and techniques, of seating.
Graphic Clinic also produced all the marketing material to support the exhibition, from private view invite to adverts in Time-Out ensuring complete ‘brand’ control and consistency of application across media.
The exhibition is open until September 2010.