Pitchfork and Drowned in Sound tune in to w00t!media
Music websites Pitchfork and Drowned in Sound have appointed digital sales house w00t!media as their exclusive online advertising sales partner in the UK.
Pitchfork, launched in 1995, has over two million unique users and is known for album reviews, original music videos and streaming audio.
Its publisher, Christopher Kaskie, said: "Custom, thoughtful advertising is the best way to engage our readers while respecting their user experience.”
Drowned in Sound started in October 2000 and includes music reviews and forums. The deal sees the end of the site's previous contract with Sky Media.
“We’ve worked with Sky Media since it bought Auraplay and we saw the care and attention to detail, as well as the people we had personal relationships with dissipate over time," said Drowned in Sound's founder and editor, Sean Adams.
"We have heaps planned for this year as it’s our tenth anniversary - w00t!media will be sourcing ideas and relevant brand partners for our themed content, new artist-led city guides and bespoke Blackberry version of the site," Adams added.
Lifestyle webzine Platform - which was launched last year and has 120,000 unique users a month - has also appointed w00t!media to exclusively manage UK ad sales.
Austen Kay, director of w00t!media, said: "Our sites attract loyal users who are tuned into every aspect of their favourite site and crave quality content."
W00t!media's music portfolio already includes Universal Music UK and Hype Machine.