Phoenix Dance Theatre looks to Uber for rebrand
Phoenix Dance Theatre has appointed Uber to re-brand the organisation following a five-way pitch.
The Leeds-based dance company is looking for a new identity as it moves into its 30th year and it has also asked Uber to design and build its new website.
Alan Baker, account director at Sheffield-based Uber, said: “Phoenix was 100 pecent behind our proposals and having visited rehearsals, it gave us a fantastic insight into the talent and creativity behind the brand and therefore allowing us to really understand what they need."
The new branding will be introduced across Phoenix's communications this month, with the website expected to follow in March.