DKPM boosts digital team with D4 acquisition
Branding agency DKPM has acquired Sheffield-based online graphic design studio D4 to strengthen its digital offering.
D4's six staff will move over to DKPM's Sheffield base and existing client relationships will be maintained.
The deal sees Paul Herron, who founded D4 in 1999, take on the role of head of digital at DKPM.
Andy Weir, client services director at DKPM, told The Drum the agency had been looking for the right opportunity to boost is digital team so it could do more web work in-house.
He said: “The reason for doing it is for DKPM to enhance our digital offering, and add to our digital team internally, because we only had one or two guys working on digital.
“We recognised that he more you outsource the more expensive it gets, so we were looking to add to our internal digital offering and this opportunity came along to bring D4 in-house.
“We are mainly brand advertising and they are strictly digital, so it's complementary services. A lot of what we outsourced in the past, they could offer.
“They also do some work with a couple of clients that were of interest to us – particularly they do a lot of online work for Sports Direct.
“It will help us increase our service offering to [DKPM] clients like Disney and Activision. We do quite a lot of online work for them anyway but it will enable us to do more.”
The acquisition takes DKPM's staff count to 21.