19 January 2010 - 9:36am | posted by | 7 comments

Kraft agrees 11.5b takeover deal with Cadbury's board

Kraft agrees £11.5b takeover deal with Cadbury's boardKraft agrees £11.5b takeover deal with Cadbury's board

US food company Kraft has agreed a deal with the board of Cadbury’s worth £11.5b ($18.9b) to take over the British chocolate institution.

US chocolate brand Hershey’s, which has tabled rival bids for the Birmingham company could yet come in with a last minute attempt to hijack the deal, it is thought.

Shares for the deal have been agreed at £8.40 per share with chairman of Cadbury Roger Carr describing it as "good value for Cadbury shareholders."

Details of the agreement are still being finalised at the time of writing.

Comments

19 Jan 2010 - 09:58
simon_winnall's picture

A shame for Brum if shareholders agree with sale... I see cheese flavoured chocolate on the horizon!

0
0
Anonymous (not verified)
19 Jan 2010 - 11:21
Anonymous's picture

Sad to see another British company being taken over.

0
0
19 Jan 2010 - 12:23
neale_gilhooley's picture

How sad to see yet another British company slip into history as Cadbury agrees Kraft takeover bid. More brand ownership/profits head abroad. Why is it so easy to buy UK companies? Companies of this size and with brands like these will never be recreated. I've gone off the taste of Cadbury's already.

0
0
19 Jan 2010 - 12:35
graeme_longstaff's picture

Before this turns into the Daily Mail - them forinors steelin owr jobz - why on earth are Cadbury's entertaining the idea to sell?

If all is good there then surely just carry on...or is this top level greed?

As long as they keep making twirls so i can bite both ends off and drink my cups of tea through I'm happy.

0
0
19 Jan 2010 - 13:06
cameron_wilson's picture

Sweet.

0
0
Anonymous (not verified)
19 Jan 2010 - 16:19
Anonymous's picture

Another great example of British industry being sold up the river.

0
0
20 Jan 2010 - 10:09
mark_gorman's picture

Graeme

You said it. Hear hear.

"Top level greed."

The company makes profits for 200 hundred years (I'd be willing to wager these were uninterupted) but a few shareholders (those Investment bankers that are getting £1.5 billion of bonus from RBS for example that we are paying for...more uncensored stuff on that here if you're interested by the way...http://markgorman.wordpress.com/2010/01/17/bankers-bonuses-greedy-fucks-...) can make a quick killing.

Cue corporate greed and not a whit of care shown to the staff. What do they matter? They're only a "cost" after all.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

The Rainforest Foundation UK - celebrity art auction creative

28/11/2014
999 has worked with The Rainforest Foundation UK on a wide...

Cobalt Place

27/11/2014
Digital strategy and fully integrated campaign for...

Launch + Sponsorship + Rooster = Social Media Success!

26/11/2014
September 2014 saw Garuda Indonesia launch their new London...