The Wonderland develops sweet new Emporium for Thorntons
The UK’s largest high street chocolatier Thorntons has taken its ‘We Believe’ Christmas campaign online with its Christmas Emporium at Thorntonschristmasemporium.co.uk.
The emporium, consumer site and a new corporate website have all been designed by Nottingham agency The Wonderland.
The interactive, flash microsite is Thorntons latest online activity, following the relaunch of the main consumer website Thorntons.co.uk last month, which went live just in time for the busy Christmas trading period.
Customers have access to Thorntons interactive advent calendar through the Emporium, which offers discounts and freebies behind each window every day. The Thorntons advent calendar application is also available on Facebook, as Thorntons starts to introduce social networking to its online strategy.
The Christmas Emporium links through to Thorntons main website.
Thorntons new transactional corporate website has also been launched just in time for Christmas, which now has the capability to take bulk orders 24 hours a day, has an individual discount structure and online credit accounts for key customers.
Hannah Legg, head of Thorntons Direct, said: “We are really excited about the progressions we have made online. The new consumer and corporate websites, Christmas microsite and social networking steps we are taking are allowing us to engage with our customers more than ever before. When we launched the new consumer website we wanted to make it a wonderful shopping experience for all our customers. We’ve successfully made the site more user-friendly so customers can navigate quicker and easier in order to find exactly what they’re looking for. The new website brings our brand values to life online and we have also developed new functionality in order to launch exciting new promotion and product offerings.”
With over 250,000 visitors per month and many more during the Christmas period, Thorntons has doubled the server capacity to make pages quicker to load and also integrated Paypal into the checkout as another payment option for its customers. Other features of the new consumer website include an interactive homepage, video content, and updated personalised gifts pages.