Barnardo's launches 'Turn Around' TV ad
A TV campaign has been launched by Barnardos as it looks to demonstrate how it can transform the lives of sexually exploited children and young people.
The ‘Turn Around’ ad, by London-agency BBH was direct by Chris Palmer and launched on Friday 4 December during I’m a Celebrity…Get me Out of Here! Final.
Barnardo's TV advert - December 2009 from Barnardo's on Vimeo.
A Scottish version of the advert has also been released to promote Bernardo’s Scotland using a voice-over with a Scottish accent.
Diana Tickell, Barnardo’s UK director of communications said: “Barnardo’s is an acknowledged leader in work around sexual exploitation which is why this area was chosen as the focus of the TV advertising for our Turn Around campaign. We see this as an important stage in our advertising not only raising the awareness the reality of issues we work with but now showing how Barnardo’s makes a difference.
“Research shows that this is the biggest challenge for us - people do not understand fully what we do, so it’s vital that we communicate this to gain support.”
Nick Gill, executive creative director at BBH, explained: “A sequence of shots tells the story of a young girl's journey into despair. The positive intervention of Barnardo’s triggers a reverse sequence of exactly the same shots, before a title concludes; 'Every year we help thousands of children turn their lives around'. This film is designed not just to move people, but to show the tangible impact Barnardo’s can have on a young person's life.
The advert one aspect of a campaign called ‘Turning Children’s Lives Around’ and will feature four parts:
• Whose Child Now? A report about sexual exploitation in the UK, released on 17 November.
• The Teens’ Speech. A web-based debating forum which will culminate in a Christmas Day message from the UK’s youth and be streamed on MySpace front page.
• Turn Around. A television advert that will run from December 4 until December 24.
• Pre-election political activities, influencing the manifesto writing with an online action addressed to the three MPs in charge of the manifestos, asking them to prioritise support for the most vulnerable and disadvantaged children.