GyroHSR to handle Harsco rebrand campaign
GyroHSR has been retained by commercial construction client SGB as it rebrands to become Harsco Infrastructure.
The two companies have worked together for three years and the rebrand will see the relationship continue as Harsco looks to establish itself as a global brand.
Ewa James, client services director for GyroHSR, said: “It’s a perfect match and we are delighted to support Harsco in building up and strengthening its new brand through its lift-off and beyond.”
Ginevra Stoneley, marketing and communications manager at Harsco Infrastructure, added: “The single global Harsco Infrastructure brand will help us market our services more effectively.
"GyroHSR will support us in building trust in and universal recognition of our brand, which will allow us to grow in an increasingly competitive and global marketplace.
"At the heart of this endeavour is our strong relationship with GyroHSR and their commitment to us even through troubled times. We are going to emerge from this global crisis as a stronger brand - ready for what’s next.”