England celebrates Christmas season with a Crabbie's Ginger Beer
Halewood International’s Crabbie's Alcoholic Ginger Beer is to be promoted in the run up to Christmas through a marketing campaign created by England.
The TV campaign will run on TV across ITV1, Channel 4, Five and all major satellite channels with the aim of reaching 60 percent of the UK’s adult population over the four week period.
The 20 and 30 second commercials form part of a wider campaign that includes radio advertising and sponsorship of the ITV1 British Comedy Awards, hosted by Jonathan Ross on December 12.
Tony Stanton, chief executive of england, said: “The TV and radio campaign we have produced on behalf of Halewood for the Crabbie’s brand has already received positive feedback since it was first aired on national television earlier this month. We have created an extensive and quirky campaign to really drive the brand over the festive period.”