An agency called england launches Lamb’s Spiced Rum site
An Agency Called England has launched a new website for Lamb’s Spiced Rum, which is distributed in the UK by drinks firm Halewood International.
The new Lamb’s Spiced Rum website targets a younger demographic of 25-35 year-old men and women, as opposed to the core consumer base of 45+ men for Lamb’s Navy Rum.
The website looks to convey "a sense of the exotic and tropical nature of the product", and contrasts with the more conventional executions of the brands in the market.
Tony Stanton, England’s CEO, explained: “Many people don’t actually know how to best enjoy Lamb’s Spiced Rum, and the new website conveys the perfect serve and different ways to enjoy Lamb’s Spiced Rum via interactive videos.”