Gossard launches 24 hour poster campaign with 80s feel
Lingerie brand Gossard will today launch a profile raising campaign for its new offerings with a 24 hour billboard at key sites around London.
The posters, which were implemented by Pure Media, will only be put in place for 24 hours with each featuring a model dressed in Gossard’s new Superboost lingerie featuring the taglines ‘Good Buy Girls’ or ‘OMG’ (Oh My Gossard).
The campaign adverts look to reference the feel of Gossard’s advertising campaign of the 1980’s and is the beginning a major development of the brand through new and existing products and related marketing activity.
Tony Jarvis, managing director of Gossard, commented: “Gossard is a brand with great recognition within the lingerie sector but we realised we needed to make the brand and its products more relevant to the upcoming generation of sassy, sexy women. The launch of our new Superboost range that beautifully accentuates women’s curves is the perfect vehicle for the campaign as the range offers ‘traffic stopping’ style and fantastic quality yet is also priced for everyday, not just special occasion, wear.
“Our research indicated that women want to look and feel sexy not just on special occasions and that they are primarily buying for themselves – not just to please someone else. This dynamic means we believe Gossard should be their first port of call as whilst we offer fabulously sexy and exciting lingerie we also offer tried and trusted quality at realistic prices.”
The campaign created will be supported by promotions through websites and a social media and online PR campaign orchestrated by PR company, Brandnation.