Touchpoint rebrands Soya Health Foods as Tribeca May
A new brand identity and product design for Soya Health Foods, now Tribeca May, has been completed by brand and packaging specialist Touchpoint.
The Manchester-based company was responsible for the rebrand of the company as it looks to expand its non-soya product line, while also retaining its traditional offer.
The new products will include fruit juices, shaken milks and yoghurt drinks, first of which to launch will be juice brand Go-rilla.
Howard Wright, creative director, for Touchpoint, said: “Our brief was to create something with a completely new look and feel within this category, to achieve stand out. We developed a number of directional brands and packs but this was the clear winner in consumer research, as well as our favourite. The Gorilla element gives it an additional fun and ethical element within this busy category and we’ve positioned the brand with strong contemporary design to appeal to our core target audience.
“In addition to all of the brand identity and packaging, we’re developing a complete support package around the new brand – including a new website, exhibition support, posters and T-shirts.”
Debbie Cotton, director of Tribeca May, added: “The rebrand and expansion into new products is part of our plan to accelerate sales growth. We already supply our soya products to the grocery trade, food service as well as both independents and multiples, so have the channels to increase our supply. All products are ambient and the aim is that retailers will be able to order mixed quantities of all our products.
“Innovation is a key requirement of the market place today and, as a well established, privately owned firm, we’re perfectly placed to expand our offer of healthy beverages in a market where healthy and ethical foods have never been more important to consumers.”