New Quality Meat Scotland campaign set to break
A campaign for Quality Meat Scotland is set to launch for Scotch Beef, developed by The Union.
The campaign has already launched in Greater London on TV, across six sheets near multiple retailers and on digital sheets during rush hour, showing the TV campaign. Online the ads will also appear through Google, BBC, Amazon and Delia Smith's site and magazine bound inserts will also be placed in trade magazines featuing recipe ideas for after work, the weekend and dinner parties.
Scotland will see the campaign launch next week in 48 sheets and on TV.
The campaign will follow the Scotch Lamb TV work which launched earlier this month as part of the £180,000 Festival of Lamb campaign.
And here's a look at the Lamb TV advert.