Newhaven's Wrinkly posters are next phase in Scots Government campaign
A new poster campaign has been launched for the Scottish Government by Newhaven, to highlight the value of older people in society, life and the workplace.
The wrinkled special build posters are the next stage of the See the Person Not the Age campaign which began last year. The posters will roll out across the country backed up by wrinkly leaflets which are being handed out to commuters to back up the message and drive people online to the campaign website.
The site was created by Edinburgh digital and design agency Whitespace.
Gareth Howells, co-creative director at Newhaven, explained the creative concept, saying: “To achieve our message we created wrinkly special build posters. The attention grabbing nature of the posters proved that wrinkly things can often do an even better job than their smooth skinned counterparts.”
Creatives on the campaign were Chris Watson and Rufus Wedderburn, the campaign was produced by Helen Clyne, while account handlers were Fiona Stirling, Campbell Ferguson and Tracey McIntosh.