8 October 2009 - 12:59pm | posted by | 5 comments

Stiff Rowlands gives away grass for MUTV field marketing campaign

Stiff Rowlands gives away grass for MUTV field marketing campaignStiff Rowlands gives away grass for MUTV field marketing campaign
Stiff Rowlands gives away grass for MUTV field marketing campaign
Stiff Rowlands gives away grass for MUTV field marketing campaign

Creative agency Stiff Rowlands created a field marketing campaign to mark the launch of MUTV’s re-branding.

A promotional giveaway of Old Trafford pitch cuttings were created with the help of Old Trafford's head groundsman. Activity was supported by data capture leaflets, promotional staff, stadium banners and a large digital screen from ADI.

Stiff Rowlands creative director Simon Rowlands said: "MUTV's vision is to bring world class and entertaining content to the fans. Our simple idea 'Take United home' highlights MUTV's ability to achieve this vision."

"We’re broadening our programming, introducing compelling new content and improving our technology. Just like Manchester United, we aim to be the best," added Lee Kelly, marketing manager at MUTV.

"Stiff Rowlands created a unique idea for MUTV that was well received by the fans, helping us create a seamless event at an important time for MUTV."

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Comments

Anonymous (not verified)
8 Oct 2009 - 13:16
Anonymous's picture

This is student book stuff. What's unique about giving away/selling a piece of a pitch? Been done for years by many, many people. Now if it was Wayne Rooney's pubes in a bag that'd be unique. And memorable.

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Anonymous (not verified)
8 Oct 2009 - 14:17
Anonymous's picture

Whatever floats your boat, young 'un.

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Anonymous (not verified)
8 Oct 2009 - 14:37
Anonymous's picture

A bag of grass. And a card for chopping coke lines.

Great Manchester references there. Like it.

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Anonymous (not verified)
8 Oct 2009 - 14:48
Anonymous's picture

Or what about Mr Alix’s rage in a can. He must have a lot of surplus. He’s always hot and bothered about some little tinker. The red faced angry porridge monster.

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9 Oct 2009 - 09:16
giles_moffatt's picture

Love the line: "A promotional giveaway of Old Trafford pitch cuttings were created with the help of Old Trafford's head groundsman".

What, you mean the bloke cut the grass and gave them a big bag of the stuff.

Really no need to make it sound any cleverer than that...

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