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Stiff Rowlands gives away grass for MUTV field marketing campaign

Creative agency Stiff Rowlands created a field marketing campaign to mark the launch of MUTV’s re-branding.

A promotional giveaway of Old Trafford pitch cuttings were created with the help of Old Trafford's head groundsman. Activity was supported by data capture leaflets, promotional staff, stadium banners and a large digital screen from ADI.

Stiff Rowlands creative director Simon Rowlands said: "MUTV's vision is to bring world class and entertaining content to the fans. Our simple idea 'Take United home' highlights MUTV's ability to achieve this vision."

"We’re broadening our programming, introducing compelling new content and improving our technology. Just like Manchester United, we aim to be the best," added Lee Kelly, marketing manager at MUTV.

"Stiff Rowlands created a unique idea for MUTV that was well received by the fans, helping us create a seamless event at an important time for MUTV."

Featured by The Drum