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Blacksheep creates new look for law firm Cullimore Dutton

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By The Drum Team, Editorial

October 7, 2009 | 2 min read

Blacksheep has created a new-look corporate identity for Chester legal practice Cullimore Dutton.

The agency, which is also based in the city, has updated Cullimore Dutton's logo and designed a suite of marketing materials including stationery, brochure, direct marketing and photography. It has also redeveloped the firm's website.

Blacksheep’s brief was to "create new branding that reflects the company’s heritage, stability and belief in old-fashioned values, whilst simultaneously communicating its extended premium product offer and dynamic outlook".

Nicholas Cummings, managing director of Cullimore Dutton, said: “Our heritage spans more than 200 years in Chester and, whilst we firmly believe in old-fashioned values, Cullimore Dutton is today a large dynamic company with a modern perspective.

"The new branding created for the practice by Blacksheep successfully communicates both our core stability and our forward-facing outlook, which will undoubtedly help us to achieve our goals for sustained business growth going forward.”

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