Studio North

Takeaway firm Blue Ginger revamps site for web customers

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By The Drum Team, Editorial

October 6, 2009 | 2 min read

Blue Ginger, the group of Greater Manchester Chinese and Thai takeaways, has launched a new website with Studio North.

The Manchester agency has designed and built the new site, which features an onine ordering system that emails every order placed to the chosen restaurant.

Customers are able to choose their preferred meat, sauce and side dish, as well as any extras, and then the site calculates the full cost of their order. They can login as members to place their orders again in future.

Blue Ginger's Gary Ho said: "The new site really is the online face of Blue Ginger and in many ways it’s our future as more and more of our clients turn to the internet."

Nick Wright, partner and creative director at Studio North, added: "Since it was launched five years ago, the Blue Ginger chain has grown in popularity and now has a real following amongst far eastern food lovers across Greater Manchester.

"Although it’s a relatively small chain of restaurants, Gary and his team were determined that the new website should be a spring board for their planned growth. The site now offers customers a comprehensive ordering and information resource that is up there with those of the so called ‘big boys’."

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