Air completes CraftScotland Cinema & TV campaign
Manchester's Air Creative has created the 'The C Word' for CraftScotland, which was shot on location over two days in Leith, Edinburgh.
The campaign had it's first airing last week and is due to break nationally across all Pearl & Dean cinemas this month. The film was directed by David Boni, produced by James Jefferies at Onward Films and the creative direction was done by Air's Jason Bennett.
Emma Walker, chief executive at CraftScotland, explains the attraction of working with Air: “The first time I spoke with one of the team I just knew we were going to get something very special and very different. CraftScotland has huge ambition for ‘The C Word’ and Air not only share this with us, but they actively encourage us to think in new and exciting ways”.