New Henry Moore Institute exhibition gets touch of Wonder
Wonder Associates has created a marketing campaign to promote Sculpture in Painting, a major new exhibition at the Henry Moore Institute.
The exhibition opens on 10 October and will explore the relationship between art in two and three dimensions, featuring 30 works from the 1500s to the present day.
To draw attention to the exhibition, Manchester-based Wonder has installed large format graphics on the institution's marble facade to attract passers by (see gallery).
Over the coming weeks, the campaign will extend to include outdoor, press, advertising, promotional print and merchandise activity.
And featured in the campaign will be one of the works on display - 'Statuettes and Rodin Bronze' by Nicholson.
Rebecca Land, communications manager for the Henry Moore Institute, said: "Their approach has struck a perfect balance between staying true to our values as a serious, scholarly venue, whilst making our magnificent facade more inviting to passers by."