Thank Friday it's Clusta for Cadbury Crunchie
Digital creative agency Clusta has been appointed to work on an online advertising brief for Cadbury Crunchie.
The agency has been tasked with creating a digital campaign to drive traffic to www.getthatfridayfeeling.com and promote a new initiative which will give away 500 Crunchies on Fridays.
Going live on Friday 25 September to coincide with the first competition, the animated online advertising and updates to the website have been designed by Clusta to raise awareness of the brand and support the new giveaway.
The tongue-in-cheek ads highlight days of the week and their negative associations, for example, rain, arguments and traffic jams. The creative switches from grey to full colour when it concludes on Friday stating “Win that Friday feeling”, resonating with the audience looking forward to the weekend.
The ads click through to the Crunchie website where the first 500 people to enter their details will receive a free Crunchie chocolate bar. The giveaway will run every Friday until the 30th October 2009.
Katheryn Sutcliffe, head of client services at Clusta, said: “Promoting the giveaway and bringing the concept to life called for ads that really connect with the audience. As a result, we have created an amusing and impactful campaign to increase the visibility of the brand in the digital space.”
Ross Farquhar, brand manager for Crunchie, added: “At this time of year, people look forward to the weekend even more so we wanted to help celebrate that Friday feeling with Crunchie fans. Clusta has created an engaging campaign to capture people’s attention, generating excitement about the brand and helping to boost Crunchie’s great association with Fridays.”