Manchester Business School launches online publication with Mando
Liverpool agency Mando Group has launched a new online publication for Manchester Business School.
The 'Transforming Management' site aims to encourage conversations and debate among managers, academics and other commentators.
It is based on a multiuser version of the Wordpress platform that allows members of the school and invited contributors to publish articles. It is intended to fit with the school's brand value of "Original Thinking Applied".
Professor Peter Kawalek, academic director of Manchester Business School’s Centre for Engagement, said: “This gathering of thought and ideas in the world’s original modern city is potentially very significant.
"We are online with global links and bold writers. We aim to make a splash. We aim to influence debate. Working jointly with Mando has been a positive experience.”