INTO hires 3Sixty to promote university education
Digital agency 3Sixty has been enlisted by INTO University Partnerhips to help promote the benefits of a university education in the UK, Ireland and the USA to international students.
INTO is a global organisation that works with universities looking to expand into international territories and attract students from around the world.
It has appointed Bristol-based 3Sixty to create upto six versions of a web 2.0 multi-lingual site and handle site optimisation and social media activity across Facebook, Orkut and Xaonei in China.
Mobile and low-bandwith versions of the sites will be created for countries where broadband is scarce.
The project will involve promoting educational messages to a range of audiences including current and prospective international students and their parents, partners and international education agents.
Chris Thurling, 3Sixty's managing director, said: "Our work for INTO will focus on the importance of foreign local knowledge and usability testing to ensure the sites are as relevant to the target audiences as possible.
"Search will play a key role in this and we will allow for video integration to entertain the audience further. It’s a great win for us."
This digital brief marks the start of a much wider global marketing effort from INTO to promote university education benefits.
A global budget in excess of £4m will see above the line press activity in countries such as Brazil, Russia, India, Japan, China, Africa and Malaysia as well as exhibitions and events to drive consumers online.