Dechra puts pan-Euro ad account into The Foundry
Dechra Veterinary Products has awarded its pan-European pharmaceutical advertising account to Cheshire agency The Foundry.
As well as advertising Dechra's current range and helping to launch new products, The Foundry, which has worked on campaigns for the company previously, said it will now become more heavily involved in the European expansion of the brand.
Dechra's marketing director, Gwenda Bason, said: "They have researched our customers, our marketplace, suppliers and distribution channels and now have the opportunity to extend this in to the rest of Europe."