Material on the hunt with Snow Leopard's Communications
Whyte and Mackay’s ethical vodka brand Snow Leopard's new sales and support collateral has been created by Material Marketing for both its US and UK markets.
The brand donates 15% of its profits to the Snow Leopard Trust which aims to save the remaining 3500 Snow Leopards left in the wild.
The Glasgow-based marketing communications agency has created its sales brochures which will be used across the US and UK markets and is now working on new gift packaging which will be introduced into the travel retail sector and one of the UK’s premium supermarkets.
James Docherty, director of client services at Material, explained: “The philosophy behind the brand is unique and the plans for development are incredibly exciting. Working with the team at Whyte and MacKay, alongside Snow Leopard Vodka’s creator, Stephen Sparrow, truly displays the energy and drive behind the product.”