Author

By The Drum Team, Editorial

August 17, 2009 | 1 min read

Over the next two weeks a campaign to promote Coffee Nation’s discount coffee will run across atmAD network cash machines.

The campaign will run across ATMs located at Tesco stores and will target consumers in close proximity to Coffee Nation machines located at those stores.

It will also be featured on 200,000 one-to-one ATM transactions and reminders which will also be printed on take away receipts.

“We wanted to use a medium that would target customers onsite and drive them to the Coffee Nation machines in-store,” said Tom Stazicker, national account manager for Coffee Nation.

“With families feeling the pinch of the recession, now is the perfect time to offer consumers a cut price coffee at their local store.”