SKV to engage Da Vinci online
Da Vinci - The Genius, Manchester Museum of Science and Industry’s blockbuster show, has hired SKV to coordinate a programme of online engagement with Da Vinci fans and visitors.
This will be conducted via social media channels, including Twitter, Facebook and YouTube, in addition to a dedicated Da Vinci - The Genius social network hub built on the Ning template.
SKV has already populated the Ning (www.davincithegenius.ning.com) with a range of Da Vinci news, features and multimedia drawn from the public domain. It will be also be used strategically to showcase exclusive exhibition content, news and ticket offers.
SKV's Richard Bond said of the MOSI campaign: “Effective social media engagement requires going a lot further than tweeting your latest news. For MOSI we have devised a joined-up campaign with a real focus and call to action.
“By utilising existing social media channels and undertaking a programme of online outreach we aim to migrate Da Vinci enthusiasts to the Ning site. They will be actively encouraged to become members and will then be empowered to contribute, interact and generate fresh and relevant content.
“We aim to see a thriving community of Da Vinci fans being nurtured, grown and eventually converted into potential visitors to the exhibition when it opens.”
Jill Flynn, MOSI’s Marketing Manager, said: “SKV presented us with a social media campaign that was both creative and strategic. “They also understood Da Vinci - The Genius’s key selling points and the need for the exhibition to have high visibility both before and during its eight month run.
In addition to the social media campaign SKV are working with MOSI on a range of other creative PR ideas to raise awareness of the show.
“The social media engagement will fully support MOSI’s other above and below the line promotional activity for Da Vinci – The Genius, and also
complement SKV’s creative PR campaign to print and broadcast media.”