CreationADM produces Anamix 6 communications for PKU Anamix
Dietary brand SHS Nutricia, part of the Danone Group has launched a new marketing strategy to promote its protein substitute range PKU Anamix Junior LQ, designed by CreationADM.
The Manchester-based advertising and graphic design firm, which has recently been recommended by the Recommended Agency Register with a score of 95%, has designed a new range of superheros – The Anamix 6 – to better promote the protein substitute drink to children.
The Anamix 6 characters consist of Bones, Brains, Big Eye, MegaByte and the Omega Twins and appear in activity books, story books, exhibitions and are due to be used in a range of campaigns by the Global Marketing department of SHS.
As a result Creation designed and produced Global Branding and Marketing Toolkits, detailing future international usage of the Anamix 6 brand.