Huggies Club site created by Multiply
Personal care product manufacturer Kimberly-Clark has launched a series of new websites, created by Multiply.
The Edinburgh-based-agency has built a new UK site for The Huggies Club and three customised sites for France, Italy and Spain having been appointed as the client’s preferred digital agency for Europe last year and given a remit to provide ideas as well as creative build and maintenance service duties.
As a result the agency has also been given work on other websites for the company’s brands including DryNites and Pull Ups and campaign sites for Huggies and Kleenex.
Multiply is now responsible for all Huggies digital products across European key territories, including Italy, France, Spain and emerging markets such as Poland.
The increased portfolio has led to a doubling of Multiply’s Kimbery-Clark agency team which is now 10 strong.
Stuart Duncan, account director for Multiply, said: “Winning the Kimberly-Clark digital account was an important piece of business for us and we have since completed three major pan-European projects for their Huggies brand.
“The Huggies Club website has a growing community following and is an extremely important channel of communication between Huggies and consumers. We understood what K-C was looking to achieve in terms of its market position and digital ambitions for Huggies and we are the lead agency working on their UK marketing strategy and have a major role in the development of key initiatives across Europe.”