Marketing

Create Marketing designs for Juss pick up by SpaceNK

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By The Drum Team, Editorial

July 22, 2009 | 2 min read

Create Marketing has worked on a new brand concept with Juss Ltd, for the scented candle market, that has now been signed by SpaceNK for an exclusive distribution deal.

Senior creative on the project Andrew Gibson, who's previous work includes the BBC, Gillette and Coca Cola said: "From an artisitic perspective this was a good, challenging creative project. Rather than different boxes for different seasons, we went with an illustration-based solution that moves through the seasons on each of its four faces."

The packaging design has picked up the seasonal moods – of spring, summer, autumn and winter – conveyed by the candles. Juss have now signed an exclusive distribution deal with top-end retailer SpaceNK.

Alaana Woods from Create stated: "We developed a brand concept design that responded directly to the personality of Juss. It's great when all the hard work pays off like this."

Boyowa Olugbo CEO of Juss, said: "I thoroughly enjoyed the time we spent creating JUSS London the brand and product'.

Juss luxury scented candles are now in SpaceNK stores: http://www.spacenk.co.uk/product/shop+by+brand/juss/fleur+de+printemps+70g+votive.do

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