Funny or Die hires w00t!media for digital ad sales
FunnyorDie.co.uk, the UK version of the comedy video website founded by comedians Will Ferrell and Adam McKay, has appointed w00t!media to manage its digital advertising sales.
Funny or Die UK was launched in September last year by site patrons Matt Lucas and David Walliams from Little Britain. Its online advertising account was previously held by Sky.
The site features original and user-generated content and visitors vote to keep funny videos online, while badly-recieved ones are relegated to the site's 'crypt'.
James Serafinowicz, head of content at Funny or Die, said: "w00t!media specialises in site-specific representations, which appealed to us and differed from the more packaged network sell of other third party sales houses.
"w00t!media is currently focusing on securing bespoke brand solutions across a range of entertainment advertisers.”
The site recently carried advertising from Sony Playstation, promoting the gaming brand's new Ghostbusters release.
Last month 190,000 unique users visited the UK site, generating 620,000 page views.
Austen Kay, director of w00tmedia, said: "w00t!media is presenting tailored brand opportunities to advertisers keen to appeal to this massive demographic.”