DreamCarHire site redeveloped by Studio Six
A new website for specialist car hire company DreamCarHire has been developed by Bristol based agency Studio Six.
The site was created by the agency after Simon Thrussell, managing director of DreamCarHire approached the agency due to a concern he had with the existing site in that he felt it did not fully reflect the growth of the company and its brand.
The agency then aimed to create a site which was clear, simple and intuitive for the customer and would improve the company’s conversion rate.
Thrussell commented: “There is no doubt that despite the current economy – customers are still looking to spend money on this kind of luxury, provided there is trust in the brand and the service is excellent. So, it was crucial that we defined our customer journey in a clear and almost “reassuring” manner, converting as many new leads as possible – the website is our main shop window and the current website was simply not achieving all of the things we needed it to we had simply outgrown it – far too many good prospects were falling through the net - In addition our corporate events business is growing hugely so our new site had to able to deliver for our clients and prospects in this area as well”