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By The Drum Team, Editorial

June 24, 2009 | 1 min read

A new campaign has begun to promote this year's Open Championship at Turnberry, created by Newhaven.

The Edinburgh agency has focused on children under 16 gaining free entry to the event and includes shots of the course 'with a twist'.

Creatives Rufus Wedderburn and Chris Warson worked on the campaign which will run as posters at train stations in and around the central belt as well as digital banners and a viral campaign has also been developed and will be seeded online while appearing on Transvisions posters at Waverly and Central train stations.

The campaign was photographed by Euan Myles of The Miss Jones Agency

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