Michon creates new De Montfort University campaign
De Montfort University has launched a new national television and press ad campaign, created by Michon, to raise awareness of the brand.
The six TV adverts feature successful alumni, honorands and staff who showcase their connections with the university.
International Footwear Designer Professor, Jimmy Choo OBE, celebrity photographer Andy Gotts and internationally renowned choreographer and dancer Akram Khan MBE all feature in the adverts.
Chartered Environmentalist Parneet Paul, Media Entrepreneur and DMU Chancellor Lord Waheed Alli and earth mapping expert Professor Philippa Berry also feature.
Carla Grimley, DMU, commented: “We were really keen to take the idea of the ‘lights’ campaign to the next level using alumni and high profile people associated with the university to raise awareness of the brand. We are delighted that our team has managed to gather such a high calibre and wide range of successful people and are extremely proud that they are associated with DMU. Michon has once again achieved great results through working with the DMU team so closely.”
The DMU adverts are running throughout the UK and are supported by an extended national press campaign.
KDP was the production company for the TV campaign while 422 handled post production editing.