Front wins trio of tourism accounts
Sheffield advertising agency Front has landed creative and strategic project wins with Bradford City Council, the National Railway Museum in York and Yorkshire South.
For Bradford City Council, Front has been briefed to create a "consistent creative interpretation" of the city that conveys Bradford's range of cultural offerings - focusing on the city's arts, industrial legacy, its diverse communities and the natural scenery found in surrounding areas.
The new creative campaign, won after a competitive pitch, will see major Bradford icons, attractions and locations showcased together in a series of contemporary executions. Each one will be rolled out across all communication channels.
The National Railway Museum wants to attract families to the attraction through a summer long campaign (pictured). Front's work will encompass press, online, radio and outdoor channels and will be built around the line "A day out as big as their imagination".
And Yorkshire South, the organisation behind tourism marketing for Sheffield, Doncaster, Rotherham and Barnsley, has appointed Front to completely redesign its website.
Joe Chetcuti, managing director of Front, said: "As a company, we’re passionate about these industries and these pieces of work are even more enjoyable as they are all on our own region. This means we’re perfectly placed to make a real difference through greater competitive communications."