Terry De Havilland hires MTR for UK launch
One of the best-known names in high couture fashion has appointed North East-based Martin Tait Redheads to re-launch its brand.
During the 60s and 70s Terry De Havilland designed shoes for the likes of Led Zeppelin, Mark Bolan, David Bowie, Jade Jagger, Jackie O and Cher.
Famed for his high heels, the rise of punk saw the popularity of his designs dwindle, but he never stopped creating and, with a resurgence of interest in his work from today’s stars, Terry De Havilland looks set to reclaim his title as the self proclaimed Rock & Roll Cobbler.
Nowadays, you’ll find his shoes on the feet of stars such as Amy Winehouse (pictured), Marylin Manson, Dita Von Tees, Kate Moss, Sadie Frost, Sophie Ellis Bexter and Kylie.
Chairman of De Havilland shoes, Simon Bentley, said of the appointment of MTR: “MTR has a reputation as one of the most creative agencies in the North. And, as with our shoes, we were looking for something different. We wanted to break the mould. So we thought it would be a good way to get some fresh ideas. We knew we could get some great ideas in London, but it struck us as a good way to come up with something new and exciting for the brand.”
Newcastle-based MTR has worked for clients such as Sainsbury’s, surf wear giant O’Neill, Olympic Airways and Thomas Cook in the past.
Agency MD Howard Tait commented: "Having a client with such an iconic status on board really challenged us creatively. We knew we really had to push the boundaries and have some fun with this job, because that’s what Terry De Havilland and his shoes are all about. And of course, we wanted to do all this for Terry yet still offer better value than a London based agency and maintain a high standard of work and creativity.”
Terry De Havilland commented: “We aim to take the De Havilland name worldwide once more with boutiques in New York, Paris, Tokyo, Milan, all the style capitals of the world. Its time for a new generation to strut their stuff in De Havilland’s.”