Adconion opens Leeds office
Adconion Media Group, the world’s largest independent online audience network, is growing its UK presence with the opening of an office in the north of England.
The new Leeds-based team is led by Yiorgos Hadjiandrea, and includes an account executive, delivery manager and delivery executive.
Hadjiandrea has been with Adconion for two years, having joined from MSN. Over the past nine months, he has worked closely with agency customers based in Manchester, Leeds, Birmingham and Scotland. All Response Media, AWA, Brilliant, Feather Brooksbank, Fusion, MediaEdge CIA, Mediacom, MediaVest and Universal McCann.
Clients run out of the northern office include DFS, American Airlines, First Group and Jet2. Yiorgos’ remit is now being extended to also include the Republic of Ireland.
Yiorgos, pictured, said: “Adconion recognises the huge potential and investment opportunities that lie beyond London. I am really excited to be leading the plans to expand our regional presence and tap into this significant market.”
Paul Cooper, director, Brilliant Media, said: “This is a great initiative by Adconion and recognises the continued growth of online activity outside the M25. With increasing budgets and sophistication comes the need for committed and dedicated sales teams that can work in partnership with us on a day-to-day basis, in order to ensure that our clients’ needs are understood and met.
“We have been working with Adconion for a number of years and are looking forward to collaborating closely with Yiorgos. The new dedicated northern team will help us deepen our working relationship on Brilliant’s key client base and accomplish our joint goals in a more efficient and effective manner.”