First Phase of Darley rebrand completed by Ghost Creations
Having been appointed at the end of 2007, the first phase of the rebrand of Darley Limited has been completed by Ghost Creations.
The first phase included a new corporate identity, brochure, sales literature and web site.
The agency has also created a selective marketing campaign using the banner ‘Makesbrandswork’ for the client’s label division.
A series of generic brand specific initiatives were created to run throughout the brewing trade press in the UK, Europe and Africa.
This year sees an extension to this campaign that will continue to use worldwide brands to promote their products together with generic advertising initiatives that will include a direct mail campaign to raise brand awareness to targeted trade buyers worldwide.