Peppermint taste for rebranded Whispering Smith
Peppermint PR and Peppermint Digital have overseen a complete image makeover for international fashion distributor The Rajan Group.
The Hale-based sister agencies were tasked with co-ordinating the global implementation of a fresh corporate identity, which saw The Rajan Group rebranding as Whispering Smith.
The world-renowned fashion distribution business instigated the corporate rebrand to unite its network of offices in London, Manchester, New York, Madrid, Hong Kong, Shanghai and Dusseldorf.
The significant contract win for Peppermint included: the redevelopment of the company's website; an internal and external e-mail marketing campaign; the creation of signage for Rajan's headquarters in Manchester's city centre and London; and a pan-European media relations campaign to publicise the rebrand.
The fresh identity marks a new era for The Rajan Group. Since its launch in 1967, it has built a strong international reputation for designing and distributing fashion-led clothing for men, women and children. The company supplies a host of major high-street retailers, such as The Arcadia Group, New Look, River Island, El Cortes Inglés, Burtons, Dorothy Perkins, BHS and Blue Inc.
Graham Robinson, head of digital services at Peppermint Digital, said: "We were delighted to work on an international rebrand for a company of this stature. By linking the skills of our digital and PR teams, we've implemented a multi-channel programme to ensure a cohesive new corporate identity for Whispering Smith."