MediaVest digital division to handle Hastings Direct SEO
Insurance Provider Hastings Direct has appointed MediaVest’s digital division MVI to handle its SEO account.
Following a competitive pitch, MVI will be charged with growing the Hastings portfolio online while maximizing the sales of its brands including Hastings Direct, Hastings Bike Team, Insure, Hastings Essential, Insure Blue and Insure Pink.
Elliot Muscant, head of MVI, said: “SEO is a key element of any multi channel media strategy, and our approach to delivering optimisation solutions aligned with the wider communications planning mix will deliver great results for Hastings Direct.”