Superkrush has a night at the Great North Museum
Newcastle production company Superkrush has shot a new ad to promote the Great North Museum.
The TV commercial will be aired across ITV Tyne Tees and Border for a six-month period from 11 May and will feature a girl who is preparing the night before for the grand opening of the museum.
The Newcastle based company was behind the creative concept for the advert as well as its production. Chris Taylor, Superkrush producer, explained: “We have produced the commercial with the theme of the 2006 Ben Stiller movie ‘Night at the Museum’, where all the museum exhibits have come to life.”
The commercial was shot using a RED ONE Digital cinematic camera, which only 20 companies in the UK possess.
The company now intends to share its RED camera with the launch of a new service called Steadi-Red which will see it rent out the camera plus give training and workflow support to ad agencies that can use the equipment for feature films, commercials and music videos.
“The Red One camera is much more like a film camera, than a DV camera, and needs great support staff, that is why we have invested heavily in training staff and have bought an ‘A-team-style’ van that carries all our equipment and prepares us for any situation or condition. As one of 20 owners of this Red One camera, making us a real specialist in digital cinema in the UK,” explained Taylor.
“The Great North Museum advertisement was the first time we were able to really use the RED camera to its full effect, as it allow us to use the latest CGI in the animation and gain reliable, quality, high speed recordings.”
Other TV commercials that Superkrush have recently filmed include Royal Quays Shopping Centre, Newcastle Building Society and the Centre for Life.