Primo PR to get Bijouled
Primo PR has been appointed by online retailer Bijouled to promote its range of contemporary and vintage-inspired designer jewellery, clothes and accessories.
The agency will target the consumer, national, regional and web-based publications to strengthen Bijouled’s brand profile and build its fan base.
Justine Stevenson, director of Primo PR, said: “Bijouled has a fantastic offering, and stands apart from its competition both in terms of its product range and company philosophy. Being independent it can bring new trends and designers to market quickly. Part of our role will be maximising PR opportunities around this to build Bijouled’s reputation as the place to look for designer jewellery and accessories with individuality.”
Georgina Collins of Bijouled added: “We are delighted to be working with an agency with so much experience in our sector. Primo has a strong understanding of our target press and how to drive tangible results, and we’re looking forward to the team driving increased national awareness of the Bijouled brand.”