New Oxsprings packaging and site created by Sperm
The new packaging and website for air-dried ham brand Oxsprings has been designed by Sperm Creative.
The Cheltenham based agency was hired by the brand four months ago when it was tasked to design its website and branding.
It was then recently tasked with repackaging the product as it looks to find shelf space in the larger supermarkets.
The packaging is now set to roll out across the UK in exclusive deli’s including The Cotswold Cheese Company and will also be sold wholesale through H&B Foods.
Richard Edgerton, creative director at Sperm Creative, explained: “We were tasked to educate and inspire purchasers into the diverse use of the product, i.e. it goes with so much more than people think, its great with Olives, Cheese, Tomatoes, Asparagus, Salmon.”
He continued: “We were also looking to take the current brand perception of a great niche local product and move it forward to a great national product with a broad appeal, drawing out consumers who are currently unaware of the broad use of the product.”