Hookson

Hookson launches eco-friendly Park with paperless campaign

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By The Drum Team, Editorial

March 23, 2009 | 2 min read

Hookson, has launched a new website to advertise Ratho Park, which is being billed as Edinburgh’s newest eco-friendly office space by the EDI Group, and promoted by the letting agents, Jones Lang LaSalle and DTZ.

The building, one of very few office developments due to be completed this year in the capital, is BREEAM ‘excellent’ rated, meaning it’s not only good for the environment, but, with lower emissions and energy usage, helps keep occupational costs to a minimum, too.

Keen to emphasise and reinforce these green credentials, Hookson has developed a paperless campaign, choosing to use the web and a selection of e-mail executions as the main media channels to communicate the benefits of Ratho Park.

www.rathopark.co.uk

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