Barry M set for first TV ad campaign
Cosmetics brand Barry M has commissioned The Teds Agency and Gloss Media to create its first ever TV advert.
The creative brief for the Hertfordshire agency will focus on the brand’s broad colour range of cosmetic products as it looks to appeal to 16-24 year old women.
The national TV campaign will be produced by Gloss Media with creative by The Teds Agency and directed by Peter Clapperton.
The 30 second TV campaign will focus on a rock chick model walking towards the camera in a studio carrying a guitar. As she performs the first chord, the screen is filled with Barry M’s 300 colours.
Gloss Media will work with post-production house UNIT to film the model in a studio, compositing 3D graphical animation with the footage. A series of colour ribbons will emanate from the guitar and envelop the model as she holds the guitar chord. The ribbon’s substance will be somewhere between fabric and liquid and will stream through the 3D space around the model.
Dean Mero, managing director of Barry M, said: “Our first TV ad campaign marks a time when we feel there is a wider potential consumer base than ever for our high-street products. We appointed The Teds Agency and Gloss Media as we are confident that their understanding of the market, combined with a stunning technical background and knowledge of cost-effective digital workflows, will deliver fantastic creative results”.
Morgan Howell, managing director of The Teds Agency, said: “For such a radically different approach to the advertising of cosmetics – the technical delivery of the Barry M TV ad’s visual elements, especially the 3D animation, has to be top notch and visually stunning. We are delighted in our choice of working with, Peter Clapperton, Gloss Media and the team at UNIT.”