Hyperlaunch DMG to design site for BBC show 3rd & Bird
Bristol’s Hyperlaunch, part of the Digital Marketing Group, have been appointed by BBC Worldwide to design the website for its children’s TV programme, 3rd & Bird.
Hyperlaunch has been tasked with designing a unique, interactive and informative website to communicate the brand’s values and personality and build relationships to encourage repeat visits from children, parents and pre-school teachers. The website will go live on 1 April and Hyperlaunch will update the site throughout the year, adding new games to coincide with the release of new 3rd & Bird DVDs and building the product area as new brand merchandise is added.
Rebecca Caine, senior brand executive at BBC Worldwide said: “We’re thrilled to be launching an official website for 3rd & Bird! The site will be an interactive online experience introducing and engaging children, parents and Early Year Practitioners with the world of Muffin and her friends. The site is also an opportunity for us to showcase the range of 3rd & Bird products, allowing young children to extend their experience of the TV show and importantly, allows us to have regular two way communications with our audience.”