Isuzu moves digital account into One Black Bear
Truck manufacturer Isuzu UK has moved its digital account into One Black Bear without a pitch.
The Birmingham-based agency, pictured - already the digital agency for Subaru UK - will start work immediately on selling Isuzu's Rodeo brand through a new website and online marketing.
Kenyon Neads, marketing director of Isuzu UK, said: "The coming years will see us putting a lot more emphasis with online activity and it was important that we chose the right digital partner moving forward."
Ross Riley, partner in One Black Bear, added: "There's so much we plan to do for Isuzu over the coming months to drive traffic to the site and ultimately the showrooms."