13 February 2009 - 9:56am | posted by | 0 comments

Guide Dogs Association launches training school appeal

Guide Dogs Association launches training school appealGuide Dogs Association launches training school appeal

The Guide Dogs for the Blind Association is launching a new direct campaign to encourage donations to help 'fit and kit' the charity's new national training school.

Cheltenham-based direct-to-digital agency TDA has devised the campaign which incorporates direct mail and a bespoke landing page linked to the charity's main website.

Different versions of the mailer have been developed for people who live locally to the school, which will open in Atherton this summer, and those further afield. But the message across all activity is that the school will enable the charity to create more life-changing guide dog partnerships for blind and partially-sighted people.

Maria Novell, direct marketing manager at Guide Dogs, said: "Capital appeals generally strike a chord with our donors, and although the Atherton training school is already built, we hope people will feel inspired to help us kit it out to a high standard."

Clare Siddall, account director at TDA, added: "This is a warm, upbeat campaign that communicates the urgency of the need whilst focusing on the positive steps Guide Dogs is taking to help more blind and partially-sighted people."

Don't miss out... Get your Marketing news by email

See all specialist newsletters

34 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Twitter #snowpixel Challenge

23/09/2014
Last Christmas, We Love Digital invented an entirely new...

East Coast – I Love Trains

22/09/2014
From 11-17 August East Coast Main Line are celebrating the...

Naming, Identity & Interior Design

22/09/2014
The Challenge To help two business partners with differing...

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...