Recruitment campaign for Scottish ship building created by Tangible
The direct marketing division of Tangible has been working alongside Scottish Enterprise to develop a six figure marketing campaign which will promote job opportunities in Scottish ship-building.
The £525,000 campaign ‘Future is Ship Shape’ was launched on the Clyde and is being funded by Scottish Enterprise alongside support from companies within the sector such as Babcock Marine, BVT Surface Fleet and Skills Development Scotland.
The aim of the campaign is to boost the numbers working in the industry and replace those retiring and will target school leaves, adult apprentices and university graduates as well as skilled workers.
The Edinburgh based agency was tasked with creating a marketing and social media campaign to target these potential recruits and has developed a campaign which runs across radio, online and promotions, while also using a Bebo page and information packs aimed at schools and colleges.
The school packs will be distributed into all schools and colleges, inclusive of posters and post cards, which are anticipated to drive traffic to the website. A competition mechanism has also been included to underscore the visit-the-website message.
A second stage is set to be executed in September and October. This will see a series of radio and banner ads which will be especially targeting people at Standard Grade/Higher/College and University standard.
Kate O’Donovan, group account director at Tangible said; “It was clear that there was a huge opportunity to deliver on a project that would directly affect people’s career choices and ultimately work towards supporting the development of Scotland’s high-tech warship building industry, where skills are critical to its long term success."
O'Donovan continued: "We have created a campaign will appeal to candidates making important career choices in a climate of uncertainty. The shipbuilding industry is a growing and vibrant business, and it is exciting to be involved in a campaign such as this that challenges the perceptions of the industry”.